About Us

At Wonderflaw, we see beauty differently—it’s not about perfection but about embracing individuality. What the world calls a “flaw,” we see as something wonderful.

As a global beauty platform and creative agency, we redefine beauty through curated content, brand collaborations, and innovative storytelling. From skincare and makeup to self-care and wellness, we create impactful, forward-thinking narratives—rooted in deep industry expertise and an eye for what’s next.

Founded by former Vogue Turkey beauty director Valerie Dayan, Wonderflaw brings insider knowledge, editorial authority, and creative vision to every project. We celebrate beauty in all its forms, drawing inspiration from local rituals, cultural heritage, and contemporary trends.

We believe beauty should be empowering, not prescriptive. Our work inspires confidence, champions individuality, and shifts the focus from unattainable ideals to a more personal, expressive approach. Whether through editorial content, creative direction, or brand partnerships, we shape a beauty world that feels more real, refined, and exciting.

Welcome to Wonderflaw—an independent beauty playground where beauty is reimagined with depth, creativity, and a fresh perspective.