Valerie Dayan provided comprehensive luxury spa and wellness consultancy for the opening and ongoing operations of Zeyrek Çinili Hamam. Her expertise covered customer experience, service design, product curation, brand partnerships, content creation for the beverage menu, and the development of editorial materials.
Additionally, Valerie took on the role of brand ambassador, elevating the hammam’s presence and ensuring a seamless, elevated guest experience.
Valerie provided strategic creative consultancy for Zeyrek Çinili Hamam, offering expert guidance across key aspects—from crafting compelling social media content to curating the perfect rituals menu.

June 2024–December 2024

Photos: Valerie Dayan