We developed and produced a multi-format content series for Yves Rocher, spotlighting key products across skincare, sun care, and haircare. Each formula was brought to life through two complementary formats: a lifestyle-led Instagram Reel featuring Valerie Dayan and a Wonderflaw Mystery Pouch video designed to spark curiosity and engagement. From the blemish-fighting Sebo Active Clear duo to the daily protection of Elixir Botanique UV Shield SPF 50+, and the nourishing power of Nutrition Shampoo and Balance Scalp Serum—every piece of content was shaped to reflect Yves Rocher’s botanical identity through a fresh, platform-native lens.

June 2025

Photo: Wonderflaw